J. Reckner Associates has purchased Suburban Associates' two Philadelphia market research faci lities. Jane Reckner, formerly vice president of Suburban Associates, is president and CEO of J. Reckner Associates. The firm provides data collection services through its centralized WATS Ci2-equipped telephone center, central location test/focus group facility and permanent mall facility.
Market Facts, Inc., a Chicago-based market research and information company, has adopted a new company logo. The company will begin using the logo on all company communications to coincide with the relocation of corporate headquarters to Arlington Heights, IL, this month.
Equifax National Decision Systems and Acxiom Corporation have formed a strategic alliance that will integrate Equifax's vertical industry target marketing abilities with Acxiom's customer database management and development. Equifax NDS will now market its customer segmentation and target marketing solutions in combination with Acxiom's RelationBase, a relational database tailored for direct marketing applications.
Brenda F. Murphy and Associates, Inc. has opened at 315 Woodside Ave., Kalamazoo, MI 49007. The firm offers services in marketing, research, planning, and advertising to businesses, consumer products companies, health care and financial corporations and non-profit organizations.
Pamela Rogers Research has opened a new office to serve its Western clients. The new address is 2525 Arapahoe Ave., Ste. E4-174, Boulder, CO, 80302.