WestGroup Marketing Research has opened a new focus group facility in Phoenix. The facility is centrally located and easily accessible from the airport. It features a trapezoidal table for a clear view of each respondent. The viewing room seats 15 observers, who can watch the group from behind a large one-way mirror.
I/H/R Research Group has moved to 6 Hutton Centre Dr., Ste. 1240, Santa Ana, CA, 92707.
Group M International finalized an agreement with three new country associates. Asecom, Buenos Aires; Market Dynamics International, Milan; and PQR, Amsterdam, are joining Group M International's integrated network, which offers multi-country marketing research and consulting. The network is designed to provide both national and multi-national clients access to a coordinated group of locally-based consultants. Members work directly with end-user clients and also in "partnership" with other research and consulting groups where a particular expertise is required. Other members include: Marketing Synergic International, London; Kompass, Frankfurt; MSM, Paris; KJK International, Madrid; and Sweeney International, Danbury, CT. Plans call for associate country members from Asia to join the network in 1993.
Bruno and Ridgway Research Associates, Inc. has moved to 3131 Princeton Pike, Bldg. 2A, Lawrenceville, NJ 08648.
Interro, Inc. has changed its name to Decision Insight and moved to new offices at 2600 Grand, Kansas City, MO 64108.
Minneapolis-based National Computer Systems (NCS) has signed an application partner agreement with Chicago-based SPSS Inc. In the new partnership, NCS will be a recommended vendor of scanning products to SPSS customers. And SPSS will be a recommended vendor of data analysis software to NCS customers.
Analytics, Inc. will celebrate its 20th anniversary in new, larger facilities in early 1993. Its new office will be located in Rolling Meadows, IL, in Chicago's northwest suburbs, five minutes from the Woodfield Mall and 15 minutes from O'Hare airport. Each of the three 3-room conference suites will provide clients with a large conference room with observation mirror, tiered viewing room that seats 14, and a client office.
Nancy Low & Associates has opened a new focus group facility in Chevy Chase, MD-on the D.C./Maryland line. The facility features a 21' x 21' focus room with two viewing rooms. The first room has seating for 20+ with two-tier seating. The second room seats six.