Doane Marketing Research, St. Louis, has acquired the agricultural business of St. Louis-based Maritz Marketing Research for an undisclosed amount.
Affordable Samples, Inc. has formed an alliance with Dun & Bradstreet for the distribution of business samples to the research community. Using a direct access link to the D&B business database, counts can be provided in minutes and orders are available for downloading in 24 hours.
ASI Market Research Inc. (ASI), Stamford, Conn., has signed a letter of intent to be acquired by IPSOS Group S.A., a Paris-based research company. To date, ASI has been a privately held corporation owned by Apollo Partners LLC and Alliance Capital Management Corporation. Under the terms of the agreement, ASI’s current management team will remain in charge of the U.S. operations, which will now be named IPSOS-ASI.
SAS Institute Inc., Cary, N.C., and Exchange Applications, Inc., Boston, have formed a partnership that will link SAS Institute’s Enterprise Miner software with Exchange Applications’ ValEX direct marketing campaign management system. The integration will enable marketers to increase accuracy of targeted campaigns.
Burke Marketing Research (BMR), Cincinnati, conducted all the research for Janice Fudyma’s book What Do I Take? A Consumer’s Guide to Non-Prescription Drugs. The research was managed by BMR Vice President Mike Pietrangelo and Senior Account Manager Barb Jasper. It included survey design, data collection and analysis.
Affina Corp. has moved to 100 W. Big Beaver Rd., Suite 300, Troy, Mich.
Market Perceptions, Inc. (MPI), Denver, has been selected to conduct a tracking study for NEC Japan’s PC Monitor Division. MPI will conduct the study for NEC’s Japan Division, surveying corporate IT managers in the U.S. to uncover trends in the PC monitor industry. MPI has also been selected to conduct competitive intelligence for Compaq Computer Corp.
Wendy Huck Godfrey has opened Huck-Godfrey Marketing Research at 4826 N. 35th PI., Phoenix, Ariz.
Discovery Research Group, Salt Lake City, has remodeled and expanded its facility, adding fully equipped client offices, expanded viewing areas and office space, client conference rooms and all new furnishings. The company has also expanded its phone room.
Anchor Network, Inc., has moved to 915 Broadway, Ste. 1603, New York, N.Y.
New York-based Jupiter Communications, a new-media research firm, and NFO Interactive, a division of NFO Worldwide, Greenwich, Conn., have formed an alliance to provide businesses with primary research and analyses on the on-line market. Separately, the listing of NFO Worldwide common stock (ticker symbol: NFO) has moved to the NYSE from the NASDAQ.
Lein/Spiegelhoff, Inc., Brookfield, Wis., has a new Web site.
The Analytical Companies have been combined into one company. The Analytical Group, Inc., Will encompass Analytical Computer Service, Inc., suppliers of tabulation and statistical consultation and analysis; Analytical Computer Software, Inc., the creators of Query and WinCross; and Innovative Query, Inc., the telephone interviewing center.
ACNielsen Corp., Stamford, Conn., has expanded into India by acquiring a 70 percent stake inMarket Research & Advisory Services, a Bombay research firm. Personal Touch Marketing, Inc., a research and planning firm, has moved to 325 E. Eisenhower Pkwy., Ste. 7, Ann Arbor, Mich.
Grocery retailers Randalls Food Markets, Eagle Food Centers, and A&P have selected the Apollo space management system, made by Information Resources, Inc. (IRI), Chicago, and lRI’s National Product Library to support their category and space management progams.
Millward Brown International (MBI) has signed a world-wide licensing ageement with U.K-based ISPC Ltd. to use ISPC’s ite electronic fiche software, which automatically packages research tabulations, summary reports, show cards, and charts and presentations, as a standard tool across the group. The ageement will allow research firms within the MBI goup around the world to install the software on their internal computer networks for electronic publishing and archiving.