Jan Johnson has opened Millennium Research, Inc., a new full-service research firm, at 16842 Jackpine Trail, Lakeville, Minn.
PGM Incorporated, Orem, Utah, is in the process of acquiring Paria Group, a research firm also located in Orem. The company currently owns existing contracts and revenues of Paria Group but the complete acquisition will take approximately one year.
Focuscope, Oak Park., Ill., is now a member of the FocusVision Network.
Swaran Saxena has opened Marketing World, Inc., at 823 White Rock Dr., St. Louis, Mo. The firm will work exclusively in international research.
The American Marketing Association and The Wharton School announce the call for nominations for the 1998 Charles Coolidge Parlin Award. The award was established in 1945 by the Philadelphia Chapter of the AMA and The Wharton School in association with the Curtis Publishing Company to honor academics and practitioners who have demonstrated outstanding leadership and a sustained impact on advancing research over an extended period of time. This impact might be reflected in one or more of the following ways: new concepts, methods and models for measurement and analysis that expand the capabilities of organizations to achieve a better understanding of markets, customers and consumers; creative integration of existing methodologies and an understanding of information needs resulting in more widespread use and/or appreciation of marketing research; demonstrated leadership resulting in stimulating the effective use and value of marketing research and market based knowledge. All nominations must include: the nominee’s full name, title, address and phone number; a description of the work done by the nominee that qualifies them for the award; the full name, title, address and phone of the person making the nomination. Nominations
should be submitted by March 1, 1998, to Patricia Goodrich, director, Marketing Research Division, American Marketing Association, 250 South Wacker Dr., Suite 200, Chicago, Ill.
The Hollis Research Centre of Hollis, N.H., has opened a Web site.
NFO Research, Inc., Greenwich, Conn., has formed a new division, InfoCom, specializing in research, analysis and consulting for the telecommunications industry. The new division will be led by Jonathan Rubin, who has been named president, and Jill Wynn, who has been named vice president.
Digital Marketing Services, Inc. (DMS), Dallas, a provider of on-line market research and consumer incentive programs via America Online (AOL), has formed an alliance enabling four U.S. research firms to conduct on-line Custom research surveys with AOL’s members. The firms are ASI Market Research Inc., Custom Research Inc., NUA/R/C Research and Roper Starch Worldwide Inc. The alliance is an expansion of DMS’ AOL feature in which members choose to participate in on-fine surveys by going to Keyword: Opinion Place.
F-Squared Market Research + Consulting, Moscow, Russia, has opened a marketing research test center at 1 Red Square in Moscow. The center features 20 individual product/ad test interviewing stations with mirrored observation room, a focus group facility and a test kitchen.
Network has moved to 50i Main St., Ste. 50, Covington, Ky.
Effective in December, Paris-based SOFRES and London-based Taylor Nelson AGB have merged. The merger of the two research giants will be effected through the acquisition of shares in Financiere SOFRES, the holding company of SOFRES, by Taylor Nelson ABG S.A., a subsidiary of Taylor Nelson AGB plc, for a cash consideration of approximately $199 million. The merged business will be led by Chairman Tony Cowling, currently chief executive of TN AGB, and managing director Pierre Weill, currently president of SOFRES. Other board members will be drawn from both companies.
Personal Touch Marketing, Inc., an Ann Arbor, Mich.-based research firm, has moved to 325 E. Eisenhower Pkwy., Ste. 7, in the Burlington I Building across from Briarwood Mall in Ann Arbor.
Eleanor Lea has opened Service Audits, a mystery shopping and customer service training firm, at 265 Eastchester Dr., Ste. 3318, High Point, N.C.
Market Facts, Inc., Arlington Heights, KI., and Juno Online Services, an E-mail provider, will jointly launch a comprehensive interactive market research panel. The firms will solicit panel participation and conduct surveys over the Juno service. In the first year of operation, Market Facts and Juno expect to establish a respondent panel of 20,000 subscribers, growing the panel to over 250,000 subscribers within the next five years. In addition to building the online panel, Market Facts will also be able to survey Juno’s general membership on behalf of clients.
The Consumer’s Voice, Inc., Syosset, N.Y., is now Jay L. Roth & Associates, Inc. The mailing address and telephone numbers are unchanged.
FGI, Inc., a Chapel Hill, N.C., research provider, has opened an office in Detroit. Allan Benedict and John Wargo, formerly of Nordhaus Research in Detroit, will join FGI as managing director and account director, respectively, of the Detroit office.