Bernard Rynecki, principal of Simsbury, CT-based hospital marketing research firm Rynecki & Associates, and David Thompson, formerly a marketing research executive with Aetna Life & Casualty and Blue Cross/Blue Shield, have incorporated as Rynecki Thompson, Inc., a new health care marketing research firm located at 750 Hopmeadow St., Simsbury, CT 06070.
The Survey Research Group has established a joint venture market research company in China. The new company, Survey Research Group (Guangzhou) Ltd. will be known as SRG China. The Survey Research Group has worked in China since 1985. It operates in ten Asian countries and Canada, New Zealand and the U.S. The company plans to introduce a range of research services in China, including a retail audit service and a media index.
Consumer Pulse of Milwaukee has opened a new field office and mall facility in the Grand Avenue Mall, featuring private interviewing booths/PC equipped, complete kitchen and large exhibit room. The company also has a new focus group suite that seats 10+ clients viewing a 16x20 group room.
Total Research Corp., Princeton, NJ, has formed a strategic alliance with ' TRCA, Buenos Aires, Argentina. Under terms of the agreement, entered for an initial period of three years, Total Research has granted TRCA a license to use the name "Total Research, Argentina." In addition, Total Research has licensed TRCA the rights to represent Total Research in Latin America and to market the company's proprietary products. TRCA specializes in advanced statistical marketing techniques.
A new firm providing data collection, merchandising and list brokerage services has opened in Hillsdale, NJ. NRD Marketing Services Inc. is located at 101 West St., Hillsdale, NY 07642.
Consumer Pulse of Baltimore has moved to new focus group and field facilities in White Marsh Professional Building III, Ste. 226, 7939 Honeygo Blvd., Baltimore, MD 21236. It features a 20x30 exhibit room and an 18x26 group room. Client suites seat minimum of 16 observers. Equipped with kitchen and telephone/WATS center.
Directions Data has moved to 1111 Northshore Dr., P.O. Drawer 197, Knoxville, TN 37919.