Harmon Associates has relocated. Its new address is: 2100 State Highway 35, Suite E, Sea Girt, N.J. 08750.
Simmons Market Research Bureau has announced plans to launch the "Study of Hispanic Media and Markets." The study will provide the most comprehensive Hispanic database available, with information about the marketing behavior, media habits and demographics of Hispanic adults in the United States. Using a sample of more than 10,000 Hispanics, the study will provide representation of adults in telephone and non-telephone households, as well as Spanish language-dominant, English language-dominant and bilingual Hispanics. Data will be available for the each of the seven largest Hispanic markets (Los Angeles, New York, Miami, San Francisco, Chicago, Houston, and San Antonio) and the entire country. Initial support is being provided by the Telemundo and Univision television networks. Field work will start in early 1994 and the data will be available before the end of the year. Simmons has offices in New York and Chicago.
FGI Market Research, Chapel Hill, N.C., has been commissioned by General Electric Information Services (GEIS) to conduct ongoing, worldwide customer satisfaction research in 16 countries. FGI began conducting interviews in early September. The research will continue through 1994. Results from the customer satisfaction interviews will be presented to GEIS on a quarterly basis. In-depth customer satisfaction interviews with GEIS clients will be conducted by Market Intelligence of Northern Virginia, which merged with FGI earlier this year. GEIS is a leader in electronic commerce, which includes messaging, business communications, electronic mail, value-added networks, and electronic data interchange. The project will survey GEIS customers in the United States, Great Britain, Australia, Japan, Taiwan, Hong Kong, Singapore, Holland, France, Germany, Italy, Belgium, Luxembourg, Sweden, Norway and Switzerland. General Electric said it chose FGI because of the firm's attention to project details.
Interviewing Service of America has opened its East Coast office in the Annapolis, Md., area. The new address is 120 Bay view, Grasonville, Md. 21638-9626. The office is primarily a sales office to accommodate the firm's East Coast clients who need bids earlier than 9 a.m. Pacific time. Interviewing Service of America is based in Van Nuys, Calif.
Tony Blass is the new owner of Field Dynamics Marketing Research, a Los Angeles data collection firm. He brings 15 years of experience managing L.A.-area focus group facilities. Project director Susan Perl and staff supervisor Ron Pierre will continue managing the organization's operations.
New York-based FIND/SVP Inc. has acquired The Information Advisor, an international newsletter for business researchers and other information industry professionals. The monthly newsletter was founded five years ago by editor Robert Berkman, who will continue in the post. The newsletter is known for its comparisons of competing business information sources. It also provides advice on information sources.
As part of the deal, FIND/SVP has also acquired the rights to two annual directories published by Berkman and his Rochester, N.Y.-based company, Information Advisory Services Inc. The properties, The Business Database FINDER and The Business Researchers' Euroguide, will be updated at the discretion of FIND/SVP. The acquisition boosts the firm's newsletter publishing operation to three titles. Terms of the agreement were not disclosed.
ICR Survey Research Group has opened a new West Coast office in the Los Angeles suburb of Woodland Hills, Calif. ICR is a division of AUS Consultants, Media, Pa.
Market Facts Inc., Arlington Heights, Ill., has signed an agreement with London-based Taylor Nelson AGB PLC for marketing rights for The Conversion Model in the European Community (EC). The agreement grants Taylor Nelson exclusive rights to the UK and European Community. The Conversion Model is a strategic marketing research methodology that has been marketed in this country by Market Facts under an exclusive license from Research Surveys Ltd., its original developer.
Cleveland Survey Center has opened another test kitchen at its Richmond Mall location. The firm's newest facility has hook-ups for gas and elec-tricity as well as a large hood designed to service fast-food restaurant equipment. The kitchen, the first of its kind in the area, also has freezers, stoves, microwaves, convection ovens andrelated utensils. Private tasting rooms are adjacent to the kitchen. Mall intercepts and prerecruits from the center's 10-line phone bank bring respondents to the mall and focus group location. The focus group location is about 12 minutes from the airport. Clients are served from both locations.