BRX/Global Inc., Rochester, N.Y., announced that it had permanently shut down its operations due to the death of Joel Axelrod, its president and founder.
SPSS Inc., Chicago, has signed a licensing agreement with SmallWaters Corp. to distribute Amos, a structural equation modeling program. Amos gives researchers a comprehensive method for building statistical models that explain causal relationships among variables.
Advanced Neurotechnologies, Inc., Colorado Springs, Colo., has licensed its MindTrack system to Bourget Marketing, Inc. of Montreal. MindTrack is a suite of market intelligence indices derived from a brainwave-to-computer interrace.
Saporito & Associates, a New York research firm specializing in the insurance industry, has reached an agreement to represent WIRE (World-Wide Intellectual Resources Exchange), a provider of customized Internet access for the insurance industry.
In August, a new research firm, Stone Marketing Research will open. The firm, located at 6416 N. Sherman Dr., Indianapolis, Ind., will offer telephone interviewing and a full range of qualitative services.
A new research firm, Information Specialists Group, Inc., has opened at 9905 Hamilton Rd., Eden Prairie, Minn.
White Horse, a research firm headquartered in Guangzhou, China, has joined IriS (IntemationalResearch InstituteS), a Brussels-based network of global research firms.
House of Marketing, Pasadena, Calif., has opened its second focus group facility in the Pasadena area.
Marketecture, a qualitative and quantitative research firm, has opened at 12460 Crabapple Rd., Ste. 202, Alpharetta, Ga.
Sprint Integrated Marketing Services, Kansas City, Kan., has changed its name to Sprint Marketing Research Services to re-focus the company’s resources and return to the strategic business direction under which the company was originally founded.
Video Probe Index, Inc., has moved to 1374 Sudden Valley, Bellingham, Wa.
John Fox, a former brand manager with Procter & Gamble and most recently with Matrixx Marketing, has opened John Fox Marketing Consulting at 260 Northland Blvd., Suite 308B, Cincinnati, Ohio.
Ethridge & Associates L.L.C. has moved to 751 Walnut Knoll Lane, Cordova, Tenn.
Rockbridge Associates has moved to 421-E Church St., N.E., Vierma, Va. The company also announced
that it has been awarded the contract to conduct research and development for the customer satisfaction index for the United States Postal Service. RockbRidge is operating as a sub-contractor to Market Facts, Inc., Chicago. The total contract is valued at approximately $4.7 million in 1996.
Decision Analyst, Inc., Arlington, Texas, won a David Ogilvy Award for its marketing research work on behalf of Tropical Freezes, a frozen drink introduced nationally in 1995. The combany conducted marketing research to help refine the initial product concept, performed test market tracking and evaluation, did research to help guide creative development, and conducted communications research to assist in final advertising evaluation. The award is presented by the Advertising Research Foundation, New York.
Time N Talent and Strictly Medical Market Research, Phoenix, have moved to a new address. The firms have also expanded their focus group facilities. The new address is 2400 E. Arizona Biltmore Circle, Ste. 1100, Phoenix, Ariz.
Attitude Measurement Corp., Southampton, Pa., has granted a license to NOP Research Group, London, whereby NOP will market Attitude Measurement’s ResponseCall throughout Europe. Response Call is a proprietary system that uses prepaid telephone calling cards, placed in or on product packages, as an incentive for purchasers of those products to call a toll-free number to complete an interview with a live interviewer.
Response Analysis Corp. has moved to 1060 State Road, P.O. Box 158, Princeton, N.J.
Roper Starch Worldwide has opened offices in London and Hong Kong and has formed global strategic alliances with two European and two Asian research consulting firms. The new offices are named Roper Starch Europe and Roper Starch Asia, respectively. The new strategic partners are: SIFO Management Group AB, a Swedish firm; Paris-based International Research Institute on Social Change (RISC); Acom Marketing and Research Consultants, with offices in Singapore, Malaysia, Hong Kong, China, Indonesia, Thailand, Vietnam and Taiwan; and Cosmo Research Center of South Korea.
The Eagle Group’s Arena Research, Atlanta, office has changed its name to Eagle Research - Atlanta. Beth Wilson has joined Eagle Research - Atlanta as president.
MRCFocus has opened a new focus group facility at 101 Convention Center Dr., Ste. 1005, Las Vegas, Nev. The new facility features two interviewing rooms that can be arranged to meet client needs, from traditional conference style arrangement to a classroom set-up.
Information Resources, Inc. (IRI), Chicago, has received confirmation from the European Commission that a Statement of Objections had been issued to the A.C. Nielsen Co. and Nielsen International, S.A. The Statement of Objections follows a complaint made by IRI against Nielsen and its parent, The Dun & Bradstreet Corp., alleg-ing that those comparties had acted abusively within the meaning of Article 86 of the EC Treaty. Article 86 prohibits the abuse by an organization holding a dominant position within the common market where it affects trade between the Member States of the European Union.
Latin American research firm IBOPE and Audits & Surveys Worldwide, New York, have opened an office in New York to sell and service the firms’ Latin American television ratings service to U.S.-based clients.
Qualitative Marketing Software, Inc., a maker of geocoding and address standardization software, has reached an agreement with Equifax National Decision Systems, San Diego, to resell Equifax’s current year estimates and five-year projections for block group level demographics.