The Hollis Research Centre has opened in Hollis, N.H. Set in a rural location, the facility is designed to make respondents and clients feel comfortable. It features a kitchen, bakery and a 5,OOO-square-foot retail store.
Conway Milliken & Associates, Chicago, has opened Super Group offices in Los Angeles and San Francisco. CMA's Super Group division focuses on consumer-based ideation and concept development.
The World Bank of Washington, D.C. and Central European University have retained the Pentor Research Institute, Warsaw, Poland, to conduct an in-depth survey of companies in Poland.
The Marketing Research Association, Rocky Hill, Conn., has entered into an agreement with the University of Georgia Center for Continuing Education to sponsor an independent study program for marketing research professionals. The program will include a diagnostic test, ten learning modules, and knowledge tests.
Information Resources, Inc. has been awarded a multi-year contract by Anheuser-Busch, Inc. IRI will become the brewer's primary provider of syndicated retail sales information.
Claritas, an Arlington, Va., provider of precision marketing services, has formed its Newspaper Precision Marketing Group. Using newspaper-specific training, consulting and analysis, data, software, and other special services, the group is designed to help newspapers increase ad revenue, boost circulation, develop new editorial segments and more.
Alan Newman Research, Richmond, Va., has been purchased by the firm's principals, Alan Newman, president and CEO, and Cassandra Wright, executive vice president. The company was formerly a wholly-owned subsidiary of The Martin Group Agency, which is part of the Interpublic Group.
Consumer Pulse, Inc., now has a third location in Denver with the acquisition of the Bernett Research facility in the Aurora Mall. The staff remains in place and has completed Consumer Pulse's management and interviewer Alan Newman Research, Richmond, training.
Market Segment Research, Coral Gables, Fla., is now Market Segment Research & Consulting.
Centrac, Inc., has moved its headquarters to 389 Passaic Ave., Fairfield, NJ. The research firm was previously headquartered in Clifton, N.J. Its operations office remains in Bricktown, N.J.
The marketing, advertising and public relations firm of Rawle Murdy Associates, Inc., Charlotte, N.C., has formed a new division, RMA Research. Cindy Glenn has been named its director.
Lee Slurzberg Research, Inc., has moved to: 379 Windsor Rd., Englewood, NJ.