Claritas/NPDC has purchased a 50% interest in Chicago-based Spectra Marketing Systems, Inc. and has committed to purchasing the remaining interest, held by Spectra officers, at a later date. Spectra is a consumer marketing information and targeting firm for the packaged goods industry. Thomas E. Dailey will continue to serve as chairman, president and CEO at Spectra. Gary Hill, president of Claritas/NPDC, and Chuck Leonard, president of VNU Business Information Services, will sit on the Spectra board of directors.
The National Research Institute, Inc., Minneapolis, has formed a new division, the Quality Research Center, a full-service center dedicated to the study of customer satisfaction and quality research.
Simmons Market Research Bureau, Inc. has moved to new offices at 420 Lexington Ave., New York, NY 10170. MRB Custom Studies will move to the same address.
Interviewing Service of America has formed ISA International, specializing in data collection worldwide in over 50 languages, 24 hours a day, 7 days a week from its Los Angeles telephone center.
Total Research Corporation, Princeton, NJ, has formed a local alliance with the Research Spectrum, a full-service marketing research organization based in San Francisco, CA.
Europath, an international business management company, has signed an agreement with Analyse Und Gestaltung von Absatzwegen (Analysis and Design of Distribution Concepts). The German company will handle all of Europath's European market research and product studies. In turn, Europath will help with ADDC's U.S. market research.
P-STAT has moved to 230 Lambertville-Hopewell Rd., Hope well, NJ, 08525-2809.
Focus Data, Inc. has moved to 4 California Ave., Framingham, MA. FDI will continue to provide primary and secondary high-tech research domestically and internationally.
Effective June 1, Chesapeake Surveys will move to a new location at: 4 Park Center Court, Owings Mills, MD 21117.