Irwin Research Services, Inc. has moved to new offices in the Sun Bank Building, 9250 Baymeadows Rd., Ste. 350, Jacksonville, Fla.
TZAR Worldwide Advertising, a full-service advertising company based in Moscow, Russia, has opened an office in New York to serve companies wishing to use its market research division to find out more about the Russian market.
Jagorda Interviewing Services has opened interviewing facilities at Plaza Bonita shopping center in San Diego.
AIM Research, El Paso, Texas, has expanded its data collection service to 28 telephone lines with 20 CRT stations for computer-assisted interviewing. AIM also has Ci3 capabilities.
J. Ross Associates, Inc., has moved to 201 S.W. Port St. Lucie Blvd., Ste. 108, Port St. Lucie, Fla.
The Wirthlin Group has opened an office at 4766 Holladay Blvd., Salt Lake City, Utah.
Claritas, Arlington, Va., has signed a corporate license agreement to provide lifestyle segmentation data for the newspaper division of The Gannett Co., Inc. The agreement will allow Gannett's 81 local daily newspapers to use Claritas' PRIZM lifestyle data for targeted marketing in circulation and sales.
Simmons Market Research Bureau, Inc., has signed a multi-year contract with D'Arcy Masius Benton & Bowles, Inc., for its Study of American Readership and Study of Media and Markets.
Information Resources, Inc., Chicago, has concluded it previously announced strategic alliance with MEMRB International, a Cyprus-based research film, including an option for IRI to acquire a minority interest in MEMRB. Details of the transaction were not disclosed. In other IRI news, results from the 1995 Survey of Scanner Data Users by Prevision Corp. (fonnerly conducted by Mercer Management Consulting) show that IRI's InfoScan product was rated #1 in client satisfaction for the seventh year in a row. InfoScan received an overall rating of 3.8 (5 = high satisfaction, 1 = low satisfaction) while Nielsen's Scantrack received a 3.5 score.
Equifax Inc. and CIEMEX-WEFA have reached an agreement which will bring site selection and trade area analysis tools to Mexico. The agreement expands a long-standing relationship between Equifax's National Decision Systems, of San Diego, and The WEFA Group, a economic forecasting firm.
Maplnfo Corp., a Troy. N. Y,maker of desktop mapping software, has developed an exclusive mapping and routing application for Houston-based Browning Ferris Industries (BFI). BFl, a large commercial and residential waste hauler, isusing MapInfo to optimize truck usage and improve productivity.
Simulation Research, Inc., Marietta,Ga., has acquired all rights to Visionary Shopper, the virtual reality-based marketing research tool that simulates the shopping experience. Simulation Research was formed by Stephen Needel and Kirby Donnelly,the senior management team thatbrought Visionary Shopper to market in 1993.