Fleischman Field Research has opened a new, 8,000-square-foot facility at 250 Sutter St. in San Francisco. The facility houses three large conference rooms to accommodate FocusVision, featuring three-tiered viewing rooms seating 15+ and adjacent client lounges with mounted remote viewing monitors. The fourth, smaller room will accommodate in-depth interviews and mini-groups and will seat 10 in a tiered viewing room with adjacent client office.
Shane Farrell, former vice president of international research for Macro International, Inc., and Michael Fodor, former director of Macro International’s Eastern Europe Division, have left Macro to form F-Squared Market Research + Consulting. The Moscow-based firm will provide research services throughout the Russian Federation. The firm’s address is 72 Leningradsky Prospect, 4th fir., Moscow, Russia.
Wirthlin Worldwide, McLean, Va., has opened a client service office in Singapore which will be headquarters for the company’s operation in the Asia-Pacific region. Wirthlin Worldwide Asia Pte. Ltd. is located at 331 North Bridge Rd, #16-01/04 Odeon Towers, Singapore. Bruce Blakeman will serve as managing director.
ICT Group, Inc., Langhorne, Pa., a provider of call center teleservices, has opened new call centers in Eddystone, Pa., and Amherst, N.Y. The Amherst call center is part of ICT Marketing Services, the company’s division that offers research and financial marketing services.
Market Directions, Inc., Pittsburgh/New Castle, Pa., has moved to a new facility, featuring a phone room with 30 CATI stations and a focus group suite.
IntelliQuest, Inc., has moved to new corporate headquarters at 1250 Capital of Texas Hwy. S., Building One, Austin, Texas.
Sun Research Corp., Newtown, Conn., has opened a "creative retreat" at High Ridge Farm for client idea generation, team building and strategic planning.
Ellison Research has opened for business at 14804 North Cave Creek Rd., Phoenix, Ariz. Ron Sellers has been named president.
The M/A/R/C Group, an Irving, Texas, research firm, has made a long-term commitment to fund five $1,000 scholarships each year for students enrolled in the graduate marketing research program at the University of Texas at Arlington.
Spatial Insights, a Vienna, Va., geographic information services firm, has opened a Web site at www.spatialinsights.com. The site provides detailed information about the company’s project consulting services, data products, software offerings and business partnerships.
Management Science Associates, Inc., a Pittsburgh analytical software and information services firm, has signed a letter of intent to acquire Focus Business Systems, Ltd., a U.K.-based media software firm.
Quality Controlled Services, St. Louis, has opened a Web site at www.qcs.com. The site features the QCS Facility Guide, which includes information about QCS facilities around the country, including photos, directions to the facility, recruitment data, area demographics, hotel and restaurant data and more.
Hewlett-Packard has selected Cardiff Software, a San Marcos, Calif., data collection software and services firm, as it premier forms processing partner. The two firms are working toward the launch and marketing of the HP ScanJet 5 and its integration with Cardiff’s TELEform automated forms processing software.
Technological changes, particularly the explosive growth of cellular and mobile phones, paging equipment, modems and fax machines, have dramatically increased the demand for telephone numbers. In many areas of the country, this demand has exceeded existing capacities, which forced the introduction of the interchangeable area code in 1995, and subsequently, many new area codes. Since the beginning of 1995, 18 new area codes have been introduced. Over 30 more are scheduled for introduction in 1997, according to information from Survey Sampling, Inc., Fairfield, Conn. (See chart.)
Focuscope, Inc., Oak Park, Ill., has joined FocusVision Network for videoconferencing of focus groups. The facility features four large rooms and is managed by Kevin Rooney. In addition, four FocusVision members made the Top Ten list in the new 1997 Impulse Survey of Focus Facilities: Focuscope; Fieldwork Phoenix; Trotta Associates, Irvine, Calif.; and Superior Research, Tampa.
Cambridge Focus, a new focus group facility, has opened at 600 Memorial Dr., Cambridge, Mass. It features three focus group suites, one traditional style, one flexible modular style and one living-room style.
Survey Sampling, Inc., Fairfield, Conn., has introduced telephone sampling coverage for the United Kingdom and plans to expand coverage into Western European markets this year.
Students in Indiana University’s undergraduate marketing program will learn marketing applications of geographic information systems (GIS) through a new course using cartographic information from Geographic Data Technology, Inc., Lebanon, N.H. Beginning this fall, students seeking an undergraduate marketing degree will be required to take a database marketing class that will focus on the use of scanner data, catalog purchase data and GIS. The class will include typical GIS applications, such as distribution and site selection, and less traditional applications like customer profiling and media planning. "The emphasis will be on decisions that are not commonly thought of as geographic or spatial to show students the breadth of GIS possibilities," says Indiana University Professor David McKay.
Field Facts International has opened two new European offices. Field Facts International, Germany, is located at Schillerstrasse 5, 60313 Frankfurt-Am-Main. Field Facts International, France, is located at 25 rue de Ponthieu, 75008 Paris.