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Showing:Charles Young

Total: 31

ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010
ArticleWhat can measuring brain waves tell us about an ad’s effectiveness?Charles Young, Stephen Sands|August 1, 2009
ArticleHow images work to brand a quick-service restaurantCharles Young|March 1, 2009
ArticleYour product's packaging must close the saleCharles Young|January 1, 2009
ArticleAnalyzing the role that car brochures play in the auto sales processCharles Young|October 1, 2008
ArticleWhen is the best time to introduce a brand in a commercial?Charles Young|April 1, 2008
ArticleThe four types of brand memoriesCharles Young|April 1, 2007
ArticleIntegrated testing for integrated ad campaignsCharles Young|April 1, 2006
ArticleHow to improve the accuracy of Internet ad trackingCharles Young|July 1, 2005
ArticleHow ads can make your brand their brandCharles Young|April 1, 2005
ArticleA prescription for testing multi-page print ads onlineCharles Young|January 1, 2005
ArticleCreative awards vs. copytesting: Is one a better predictor of an ad’s success?Larry Cohen, Charles Young|April 1, 2004
ArticleWhat to look for in developing global brand advertisingCharles Young|November 1, 2003
ArticleTracking ad awareness: recognition vs. recallCharles Young|March 1, 2003
ArticleCan you test print ads on the Internet?Charles Young|March 1, 2002