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Showing:Jerry Thomas

Total: 34

ArticleThe critical path to accurate durable-goods  sales projectionsJerry Thomas|May 1, 2025
ArticleDecision Analyst: Unlock the power of advertisingJerry Thomas|January 1, 2024
ArticleThe measure of brand strategyJerry Thomas|May 1, 2023
ArticleAdvertising effectivenessJerry Thomas|January 1, 2023
ArticleModels for calculating brand equityJerry Thomas|July 1, 2022
ArticleFading brand awareness in COVID-19 AmericaJerry Thomas|January 1, 2022
ArticleBy the Numbers: Let’s avoid these statistical sins of the pastJerry Thomas|November 1, 2021
ArticleBest practices for private online panelsJerry Thomas|March 1, 2021
ArticleWaning brand awareness in COVID AmericaJerry Thomas|January 1, 2021
ArticleUsing ‘basic’ research to guide us to a brighter futureJerry Thomas|October 1, 2020
ArticleUsing research for advertising claims substantiationJerry Thomas|March 1, 2020
ArticleThoughts on the origins of artificial intelligence and machine learningJerry Thomas|December 1, 2019
ArticleData Use: Tips on how to avoid 16 common survey errorsJerry Thomas|March 1, 2019
ArticleTips on finding that perfect product nameJerry Thomas|January 1, 2018
ArticleEmotional vs. rational thinking: Are assumptions affecting your research?Jerry Thomas|October 10, 2016