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Showing: Jerry Thomas

Total: 34

Article The critical path to accurate durable-goods  sales projections Jerry Thomas | May 1, 2025
Sponsored Article Decision Analyst: Unlock the power of advertising Jerry Thomas | January 1, 2024
Article The measure of brand strategy Jerry Thomas | May 1, 2023
Sponsored Article Advertising effectiveness Jerry Thomas | January 1, 2023
Article Models for calculating brand equity Jerry Thomas | July 1, 2022
Sponsored Article Fading brand awareness in COVID-19 America Jerry Thomas | January 1, 2022
Article By the Numbers: Let’s avoid these statistical sins of the past Jerry Thomas | November 1, 2021
Article Best practices for private online panels Jerry Thomas | March 1, 2021
Sponsored Article Waning brand awareness in COVID America Jerry Thomas | January 1, 2021
Sponsored Article Using ‘basic’ research to guide us to a brighter future Jerry Thomas | October 1, 2020
Article Using research for advertising claims substantiation Jerry Thomas | March 1, 2020
Article Thoughts on the origins of artificial intelligence and machine learning Jerry Thomas | December 1, 2019
Article Data Use: Tips on how to avoid 16 common survey errors Jerry Thomas | March 1, 2019
Article Tips on finding that perfect product name Jerry Thomas | January 1, 2018
Article Emotional vs. rational thinking: Are assumptions affecting your research? Jerry Thomas | October 10, 2016