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Showing: Laura Cusumano

Total: 5

Article By the Numbers: Do you have marketing research experience in…? Laura Cusumano | January 1, 2018
Article Can quantitative research succeed without qualitative support? Laura Cusumano | May 1, 2017
Article The rise – and pitfalls – of preferred vendor lists Laura Cusumano | March 1, 2013
Article Stretched thin: Why $1 million is too much to manage in health care primary research Laura Cusumano | March 1, 2012
Article Qualitatively Speaking: How big pharma is misusing qualitative marketing research Laura Cusumano | April 1, 2010