Articles and Video | Quirks.com

Search above or browse by research topic, market focus and content type below.

Search Results

Sort By:

Showing: Michael Latta

Total: 11

Article The importance of setting and meeting survey respondent expectations Michael Latta | November 1, 2015
Article Analyzing a pharmaceutical product’s key drivers Michael Latta | March 1, 2014
Article A physician-targeted research approach for new product/drug launches Michael Latta, Murray Simon | June 1, 2001
Article A field test of Rogers’ adoption typology among health care providers Michael Latta | June 1, 2007
Article Spending promotional dollars for chronic and acute drugs Michael Latta | April 1, 2007
Article Study results guide enhancements to Myrtle Beach Golf PassPort Albert Taylor, Charles Thrash, Mark Mitchell, Michael Latta | October 1, 2012
Article Considerations in using the Kano method for international new-product surveys Michael Latta | April 1, 2013
Article Data Use: A rapid-response consumer segmentation survey approach Michael Latta | November 1, 2010
Article By the Numbers: Using online software to train the next generation of Web surveyors Albert Taylor, Charles Thrash, Mark Mitchell, Michael Latta | August 1, 2008
Article Seeking competitive advantage in launching a pharmaceutical product Michael Latta | June 1, 2008
Article The synergistic effects of product characteristics and promotional mix Michael Latta | March 1, 2011