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Showing: Michael Latta

Total: 11

Article The importance of setting and meeting survey respondent expectations Michael Latta | November 1, 2015
Article Analyzing a pharmaceutical product’s key drivers Michael Latta | March 1, 2014
Article Considerations in using the Kano method for international new-product surveys Michael Latta | April 1, 2013
Article Study results guide enhancements to Myrtle Beach Golf PassPort Michael Latta, Mark Mitchell, Albert Taylor, Charles Thrash | October 1, 2012
Article The synergistic effects of product characteristics and promotional mix Michael Latta | March 1, 2011
Article Data Use: A rapid-response consumer segmentation survey approach Michael Latta | November 1, 2010
Article By the Numbers: Using online software to train the next generation of Web surveyors Michael Latta, Mark Mitchell, Albert Taylor, Charles Thrash | August 1, 2008
Article Seeking competitive advantage in launching a pharmaceutical product Michael Latta | June 1, 2008
Article A field test of Rogers’ adoption typology among health care providers Michael Latta | June 1, 2007
Article Spending promotional dollars for chronic and acute drugs Michael Latta | April 1, 2007
Article A physician-targeted research approach for new product/drug launches Murray Simon, Michael Latta | June 1, 2001