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Showing:Michael Lieberman

Total: 50

ArticleImprove your research reporting with visual mappingMichael Lieberman|November 1, 2012
ArticleA step further: Measuring improvement of NPSMichael Lieberman|July 1, 2012
ArticleUsing perceptual maps for political brandingMichael Lieberman|April 1, 2012
ArticleWe all think we're great: Measuring social desirabilityMichael Lieberman, James Rohde|January 1, 2012
ArticleTacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in IsraelMichael Lieberman, James Rohde|August 1, 2011
ArticleBuilding and measuring brand personality: How does your brand behave?Michael Lieberman|February 1, 2011
ArticleRisky business: How research can find the truth about respondents' bad behaviorMichael Lieberman, Jon Montgomery|August 1, 2010
ArticleRecession lessons: how research buyers and suppliers can copeMichael Lieberman, Jon Montgomery|February 1, 2010
ArticleData Use: A good choice for choice modelingMichael Lieberman|January 1, 2010
ArticleData Use: Measuring and maximizing the ROI of a loyalty programMichael Lieberman|November 1, 2008
ArticleData Use: Design performance: the Kano modelMichael Lieberman|October 1, 2008
ArticleData Use: Knowing the scoreMichael Lieberman|May 1, 2008
ArticleData Use: Using key driver analysis to guide employee satisfaction researchMichael Lieberman, Dave Leonard|October 1, 2006
ArticleData Use: Unearthing TURFMichael Lieberman|April 1, 2005
ArticleData Use: Getting your money's worth with virtual targetingMichael Lieberman|January 1, 2005