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Showing: Robert Roy

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Article Data Use: Conjoint evolves into discrete choice modeling Robert Roy | October 1, 1990
Article Data Use: Optimizing the advertising message for Second City Bus Service Robert Roy | March 1, 1991
Article Discrete choice and conjoint analysis - a reply Robert Roy, Steve Herman | April 1, 1991
Article Ned Dweeb does segmentation Robert Roy | March 1, 1992