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Showing:Advertising Agencies

Total: 103

ArticleConsumers are like Google: Brand-building and the search for meaningCharles Young|December 1, 2011
ArticleUsing in-depth interviews to examine the impact of advertisingPatricia Sauerbrey Colton|December 1, 2011
ArticleIn Case You Missed It... November 2011Quirk's Staff|November 1, 2011
ArticleCheap and easy: lead-generation in the digital agePaul Kirch|October 1, 2011
ArticleConsumers using Facebook pages as the new ad circularsQuirk's Staff|August 1, 2011
ArticleIn defense of digital: eliminating concerns surrounding digital researchKimberly Struyk|August 1, 2011
ArticleAn analysis of multichannel marketing campaign performanceMolly Elmore|July 1, 2011
ArticleHow AutoTrader.com uses primary research to clarify the car-shopping processJoe Richards|July 1, 2011
ArticleTrade Talk: How marketers can get a reaction to their calls to actionJoseph Rydholm|April 1, 2011
ArticleIn Case You Missed It... March 2011Quirk's Staff|March 1, 2011
ArticleAdvertising effectiveness: what it is, what it isn’t and can it be reflected by one number?Adam Cook|March 1, 2011
ArticleFor Super Bowl ad faves, location isn't everythingQuirk's Staff|February 1, 2011
ArticleEye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded brandingStefanie Gehrke, Jennifer Knodler|January 1, 2011
ArticleWhat Casablanca can teach us about conducting more effective ad researchCharles Young, Amy Shea|April 1, 2010
ArticleIs a longitudinal approach the secret to measuring an ad's ROI?Quirk's Staff|April 1, 2010