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Showing:Advertising Agencies

Total: 103

ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010
ArticleHow market research can defend false-advertising claimsJoel Zeiler|November 1, 2009
ArticleAd research: Get 'em when they're tired?Quirk's Staff|November 1, 2009
ArticleWhat can measuring brain waves tell us about an ad’s effectiveness?Charles Young, Stephen Sands|August 1, 2009
ArticleQualitatively Speaking: A moderator's guide to working with the creative departmentMichael Carlon|July 1, 2009
ArticleTrade Talk: Second half of '09 could set research in motionJoseph Rydholm|July 1, 2009
ArticleWeb-based qualitative research with teens helps ad agency develop successful public service campaignKristin Schwitzer, Dana Slaughter|May 1, 2009
ArticleThe importance of data quality in advertising decision-makingAshley Grace, Ron Conlin|April 1, 2009
ArticleEthnography from the client's perspectiveJudith Langer, Jon Last|February 1, 2009
ArticleBreaking down the barriers to effective advertisingJerry Thomas|April 1, 2007
ArticleSurvey finds Hispanic ad agencies adapting, changingFelipe Korzenny, Maria Gracia Inglessis|April 1, 2006
ArticleTesting ads using skin conductance response measurementsJack Shimell|March 1, 2002
ArticleTrade Talk: Snow or no snow, the show must go onJoseph Rydholm|April 1, 2001
ArticleTrade Talk: Study examines ad likabilityJoseph Rydholm|March 1, 2000
ArticleStudy seeks to determine if a TV viewer's involvement in a program carries over to adsJoseph Rydholm|March 1, 1999