Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Advertising Agencies

Total: 103

ArticleBringing researchers and ad agency folks togetherDenise Yohn|June 1, 1996
ArticleHow researchers can be effective partners in the advertising development processThomas Dupont|March 1, 1996
ArticleWhen it's time to pitch new business, Ammirati Puris Lintas depends on videoconferenced focus groupsJoseph Rydholm|March 1, 1996
ArticleCreative testing: "Beat the systems" with four simple rulesTim Huberty|March 1, 1996
ArticleWhat is great creative?Paula Pierce|March 1, 1994
ArticleIs three a crowd?Bill Buchanan|March 1, 1994
ArticleResearch uncovers keys to creating good advertising for soccer’s World CupJoseph Rydholm|March 1, 1994
ArticleA review of focus groups for advertising agenciesLee Slurzberg, Charlotte Rettinger|March 1, 1994
ArticleQualitative ad research: walk like a researcher, think like a creative personDaisy Spier|March 1, 1993
ArticleTrade Talk: The ads were super if the game wasn'tJoseph Rydholm|March 1, 1993
ArticleAdvertising research plays an integral role in the success of Fallon McElligott adsTim Huberty|March 1, 1990
ArticleRaisin commercial gets rave reviewsBeth Hoffman|April 1, 1987
ArticleHouse calls help Y&R understand consumersBeth Hoffman|April 1, 1987