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Showing:Consumers

Total: 1945

ArticleA comparison of consumer and business-to-business customer satisfaction researchDoug Berdie|October 1, 2004
ArticleUsing online ethnography to explore the digital camera marketSteve August|July 1, 2004
ArticleHidden barriers to new product acceptance: preference inertiaBill MacElroy, Donna Wydra|May 1, 2004
ArticleTrade Talk: Success by designJoseph Rydholm|February 1, 2004
ArticleTips on testing packaging among seniorsGail Fudemberg|December 1, 2002
ArticleMoen designs new showerhead after ethnographic research uncovers host of innovation opportunitiesJoseph Rydholm|June 1, 2002
ArticleResearch uncovers new markets, new directions for ColemanCara Woodland|December 1, 2001
ArticleHamilton Beach talks to consumers before introducing small appliance lines in Mexico and EuropeJoseph Rydholm|November 1, 2001
ArticleMotivating consumers in an age of cynicismMike Anastas, Jim Aucone|December 1, 2000
ArticleTrade Talk: Consumers open up about their privacy concernsJoseph Rydholm|April 1, 2000
ArticleIn-home research gives Mirro the ingredients for its Allegro cookware lineJoseph Rydholm|January 1, 2000
ArticleFranchise extensionHarry Vardis|November 1, 1999
ArticleTrade Talk: Nine trends for ‘99Joseph Rydholm|January 1, 1999
ArticleTrade Talk: Study examines choices between national brands, private labelsJoseph Rydholm|June 1, 1998
ArticleTrade Talk: I shop, therefore I amJoseph Rydholm|May 1, 1998