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Showing:Generation X

Total: 90

ArticleWhen simple insight tools are more effective than big dataTim Glowa|May 1, 2016
ArticleQueue Bits: Over half of auto insurance shoppers provide inaccurateQuirk's Staff|May 1, 2016
ArticleHow political marketing influences voters: Part 1Elizabeth Kalmbach, Jon Christens, Darrell Drake|April 1, 2016
ArticleHow political marketing influences voters: Part IIElizabeth Kalmbach, Jon Christens, Darrell Drake|April 1, 2016
ArticleQueue Bits: Gen Z selects reading as a favorite activityQuirk's Staff|March 1, 2016
ArticleQueue Bits: E-mail delivers better retail customer service than social mediaQuirk's Staff|January 1, 2016
ArticleMeet the HENRYs: Part II: Purchase behaviorPam Danziger|December 1, 2015
ArticleEngaging digital Boomers, Gen X and Millennials: Generational differences don’t always match stereotypesPete Cape|December 1, 2015
ArticleMeet the HENRYs: Part III: Consumer psychologyPam Danziger|October 1, 2015
ArticleAn inside-out approach to messaging, targeting and segmentationSourabh Sharma, Smita Srivastava|August 1, 2015
ArticleMeet the HENRYs, an important demographic you’ve probably never heard ofPam Danziger|July 1, 2015
ArticleSubscription video-on-demand goes head-to-head with prime-time TVMary Ann Farrell|June 1, 2015
ArticleQueue BitsQuirk's Staff|May 1, 2015
ArticleThe innovation generation in a changing ChinaMichael Stanat|April 1, 2015
ArticleBrands, prepare to engage with Generation ZFebruary 1, 2015