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Showing:Hispanic

Total: 115

ArticleAre out-of-the-box qualitative approaches needed to reach the Hispanic market?Claire Rose|April 1, 2004
ArticleHow Latin American users think and feel about the InternetEverett Hernandez|November 1, 2003
ArticlePerception Analyzers aid development of ad campaign for prenatal care programsSteve Appel, Barbara Bird|June 1, 2003
ArticleSolving the multicultural marketing paradoxGary Berman|April 1, 2003
ArticleTrade Talk: This book is worth its weightJoseph Rydholm|January 1, 2003
ArticleHispanics: an essential market segment that enjoys surveysJane Sheppard|April 1, 2002
ArticleQualitatively Speaking: The effects of 9/11 on Hispanic researchJim Loretta|April 1, 2002
ArticleWhat you need to know to market to U.S. LatinasTheresa Gubler|April 1, 2002
ArticleThe evidence for Spanish-language marketing and marketing researchFelipe Korzenny|April 1, 2002
ArticleResearch for Mexican e-com site shows impact of cultural factorsJ.P. Theberge|July 1, 2001
ArticleUsing decision criteria anchors to measure importance among HispanicsPatrick Elms|April 1, 2001
ArticleMainstream moves to a Latin beatHoracio Segal|April 1, 2001
ArticleAvoiding pitfalls in conducting Hispanic focus groupsJim Loretta|December 1, 2000
ArticlePanel data identifies Hispanic marketing opportunitiesJennifer Lynch, David Morse|April 1, 2000
ArticleUnleash the power of the Hispanic market by avoiding these pitfallsMary Baroutakis|April 1, 2000