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ArticleResearch on Kaiser Permanente ads explores influence of language preferenceDon Bruzzone, Jack Bookbinder|April 1, 2006
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ArticleUniversity of Michigan Medical Center turns to usability testing to fine-tune an informational Web Site on colorectal cancerDebra Power, Michael Fetters, Mack Ruffin|June 1, 2002
ArticleUsing motivational research to shape a cardiac center's ad campaignJennifer Hirt-Marchand|March 1, 2002
ArticleHospital system uses a time and distance analysis to plan for inpatient obstetric servicesAnthony Stanowski, Sharon Dajnowski|June 1, 1998
ArticleResearch leads Nebraska health network to focus on speed of service in its adsJoseph Rydholm|March 1, 1998