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Showing:Household Products/Services

Total: 45

ArticleIn Case You Missed It... January 2009Quirk's Staff|January 1, 2009
ArticleIs ethnography worth the higher cost?Bill Abrams|December 1, 2008
ArticleData Use: The insidious top-box and its effects on measuring line shareBob Gertsley|August 1, 2008
ArticleGetting to know eco-aware consumersKent Ragen|August 1, 2008
ArticleIn Case You Missed It... December 2007Quirk's Staff|December 1, 2007
ArticleIn Case You Missed It... October 2007Quirk's Staff|October 1, 2007
ArticleTraditional methods of analyzing the effects of line extensions no longer sufficeJeffrey Kirk, Susan Sayre|April 1, 2007
ArticleTrade Talk: On tap for 2007: simplicity, Amazonia, sustainabilityJoseph Rydholm|January 1, 2007
ArticleSC Johnson uses ethnography to find fresh ideas for candle productsRuth Sando, Donna Sweeney|May 1, 2005
ArticleHamilton Beach talks to consumers before introducing small appliance lines in Mexico and EuropeJoseph Rydholm|November 1, 2001
ArticleAdvertising: today's sale or brand-building for tomorrow?Margaret Blair|May 1, 2000
ArticleIn-home research gives Mirro the ingredients for its Allegro cookware lineJoseph Rydholm|January 1, 2000
ArticleFranchise extensionHarry Vardis|November 1, 1999
ArticleTesting product innovations: a case historyBen Luden|January 1, 1997
ArticleRespondents in focus groups, one-on-ones endorse fun-loving Libbey Glass ad campaignJoseph Rydholm|December 1, 1992