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Total: 99

ArticleEthnography from the client's perspectiveJudith Langer, Jon Last|February 1, 2009
ArticleUsing market research and public relations to trigger a media explosionMelissa Marcello, Julie Litzenberger|March 1, 2007
ArticleA new perspective on Hispanic media planningFelipe Korzenny|June 1, 2005
ArticleIn Case You Missed It... June 2005Quirk's Staff|June 1, 2005
ArticleTrade Talk: I love my DVRJoseph Rydholm|May 1, 2005
ArticleElectronic research tool helps the Arizona Republic reconnect with its communityRobert Duley, Douglas Griffen|July 1, 2000
ArticleMulti-country research aids Cartoon Network's quest for world 'toonification'Joseph Rydholm|April 1, 2000
ArticleA process and program for improving advertising efficiency and effectivenessHarold Spielman|March 1, 2000
ArticleFrom the Publisher: Is research ready for prime time?Tom Quirk|April 1, 1999
ArticleResearch about nothing: Is Kramer master of Jerry's domain?Dan Margherita|May 1, 1998
ArticleStudies find more proof that magazine advertising worksQuirk's Staff|March 1, 1993
ArticleTrade Talk: 851,200 Elvis fans can't be wrongJoseph Rydholm|December 1, 1992
ArticleNew measuring sticks for media and other marketing-mix variablesMichael Wolfe|February 1, 1991
ArticleReports assess effectiveness of business publication advertisingQuirk's Staff|March 1, 1990
ArticleTrade Talk: Study reveals younger women have more achesBeth Hoffman|October 1, 1988