Marketing Research Articles and Video

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ArticleAffective positioning: how research can help marketers understand consumer emotionsRoger Straus|October 1, 2010
ArticleFour ways to protect the respondent poolMark Goodin|October 1, 2010
ArticleThe dos and don'ts of writing quality survey questionsBrett Plummer|October 1, 2010
ArticleMarketing research within the financial services sectorDoug Cottings|October 1, 2010
ArticleResearch conference season tips: What is your body language telling new acquaintances?Quirk's Staff|October 1, 2010
ArticleProduct and Service Update October 2010Quirk's Staff|October 1, 2010
ArticleA structured approach for qualitative verbatim analysisMichael Feehan, Cristina Ilangakoon, Penny Mesure|October 1, 2010
ArticleNames of Note October 2010Quirk's Staff|October 1, 2010
ArticleThe road ahead for marketing and advertising researchJohn Wittenbraker|August 1, 2010
ArticleThoughts on sampling and weighting in social media researchAnnie Pettit|August 1, 2010
ArticleConsiderations when employing a market research online communityJulie Wittes Schlack|August 1, 2010
ArticleBest practices for surveying niche social media membersTeri Kaslow|August 1, 2010
ArticleRisky business: How research can find the truth about respondents' bad behaviorMichael Lieberman, Jon Montgomery|August 1, 2010
ArticleProduct and Service Update August 2010Quirk's Staff|August 1, 2010
ArticleLet’s be prudent in our use of neuroscience for marketing and advertising researchJohn Owen|August 1, 2010