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Showing:Television

Total: 82

ArticleAn analysis of multichannel marketing campaign performanceMolly Elmore|July 1, 2011
ArticleIn Case You Missed It... July 2011Quirk's Staff|July 1, 2011
ArticleTaking a qual-quant approach to design researchBarbara Rugen|June 1, 2011
ArticleShowtime uses hybrid approach to take the pulse of Nurse Jackie viewersJoseph Rydholm|May 1, 2011
ArticleMillennial myths: debunking conceptions of Gen YJoeri Van den Bergh, Mattias Behrer|April 1, 2011
ArticleA case study using the Heineken “Weasel” commercialSandeep Patnaik, Scott Purvis|March 1, 2011
ArticleRethinking how we research and market to families with childrenWynne Tyree|February 1, 2011
ArticleFor Super Bowl ad faves, location isn't everythingQuirk's Staff|February 1, 2011
ArticleIn Case You Missed It... January 2011Quirk's Staff|January 1, 2011
ArticleEye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded brandingStefanie Gehrke, Jennifer Knodler|January 1, 2011
ArticleComcast’s Versus channel turned to research to better understand a core audience segmentJon Last, Christopher Whitely|August 1, 2010
ArticleAd research and the element of emotional surprise - the tale of Susan BoyleCharles Young|May 1, 2010
ArticleWhat Casablanca can teach us about conducting more effective ad researchCharles Young, Amy Shea|April 1, 2010
ArticleAmericans put trust in time-honored brands ... and Google?Quirk's Staff|March 1, 2010
ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010