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Showing:Product Development Research

Total: 246

ArticleA new model for concept evaluationDanica Allen|August 1, 2016
ArticleBy the Numbers: Discrete choice modeling for product portfolio optimizationJyanping Rung|August 1, 2016
ArticleHow to address the unique issues of line-extension advertisingJeri Smith|August 1, 2016
ArticleReducing the uncertainty of product performanceKeith Brady|August 1, 2016
ArticleWearables and the mobile wallet revolutionAbe Vinjamuri|July 22, 2016
Article3 insights for the international coffee shop marketElizabeth Friend|April 19, 2016
ArticleHow behavioral economics can help us understand conjoint resultsTheano Anastasopoulou|April 1, 2016
Article3-step research process for identifying your product’s triggers and barriersScott Garrison|April 1, 2016
ArticleUsing research and bold new ideas to increase market shareLara Kudryk Traska|March 25, 2016
ArticleHow Amazon’s expansive data set could shape its approach to brick-and-mortarBryan Pearson|March 8, 2016
ArticleAre you ready for a marketing research brand restage?Joel Rubinson|February 24, 2016
ArticleUsing max-diff for online product design testingJon Griffin|October 27, 2015
ArticleHow “Calvin and Hobbes” help us understand the power of customer voice and creativity: Part IISean Aurigemma|September 11, 2015
ArticleHow “Calvin and Hobbes” help us understand the power of customer voice and creativity: Part ISean Aurigemma|September 8, 2015
ArticleSephora takes on the subscription box spaceNikki Baird|September 1, 2015