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Showing:Advertising Effectiveness

Total: 271

ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010
ArticleHealth-conscious consumers trust Subway's five-dollar foot-longQuirk's Staff|February 1, 2010
ArticleHow online observational techniques help qualitative researchers keep pace with the speed of consumersMatt Schroder|February 1, 2010
ArticleUsing the Hallmark moment to illuminate the significance of the grandparent-grandchild relationshipLeslie Harris, Paul Johnson|February 1, 2010
ArticleWhy your packaging should be researched as much as (or more than) your advertisingNorman Leferman|January 1, 2010
ArticleAre car and beer ads lost amidst network promotion during the Super Bowl?Quirk's Staff|January 1, 2010
ArticleIn Case You Missed It... December 2009Quirk's Staff|December 1, 2009
ArticleIn Case You Missed It... November 2009Quirk's Staff|November 1, 2009
ArticleAd research: Get 'em when they're tired?Quirk's Staff|November 1, 2009
ArticleResearchers chart the road ahead for the auto industryEmily Goon|October 1, 2009
ArticleIn Case You Missed It... October 2009Quirk's Staff|October 1, 2009
ArticleWhat can measuring brain waves tell us about an ad’s effectiveness?Charles Young, Stephen Sands|August 1, 2009
ArticleIn Case You Missed It... August 2009Quirk's Staff|August 1, 2009
ArticleMobile research - the fifth methodology?Tim Snaith|August 1, 2009
ArticleSkip the commiserating; get to the deal!Quirk's Staff|July 1, 2009