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Total: 173

ArticleRetooling the focus group to business-to-business researchDaniel Oromaner|April 1, 1991
ArticleNew measuring sticks for media and other marketing-mix variablesMichael Wolfe|February 1, 1991
ArticleThe rules change when conducting focus groups for business to business researchNick Calo|December 1, 1989
ArticleQualities of a Master ModeratorNaomi Henderson|December 1, 1989
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleA method for finding 'virgin' respondentsVirginia Smith|December 1, 1988
ArticleFrom the Publisher May 1988: Focus groups for business-to-business researchTom Quirk|May 1, 1988
ArticleFrom the Publisher November 1987Tom Quirk|October 1, 1987