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Showing:Data Use

Total: 226

ArticleData Use: A marketing researcher's guide to multivariate analysisCharles Schwartz|November 1, 1994
ArticleData Use: Regression regressionGary Mullet|October 1, 1994
ArticleData Use: Discrete choice modeling: Understanding a 'better conjoint than conjoint'Steven Struhl|June 1, 1994
ArticleData Use: Single-item attitude measures: The biggest rip-off in survey researchJonathan Brill|April 1, 1994
ArticleData Use: What is significance?Hank Zucker|March 1, 1994
ArticleData Use: Scale scoring in health care customer surveysScott MacStravic|February 1, 1994
ArticleData Use: Selection of a stratified random sampleSteven Fuller|October 1, 1993
ArticleData Use: TURF analysisEd Cohen|June 1, 1993
ArticleData Use: Data analysis improves service of Arizona Dept. of Weights & MeasuresLois Sayrs|May 1, 1993
ArticleData Use: Quadrant analysisNorman Frendberg|April 1, 1993
ArticleData Use: Multivariate and perceptual mapping with discriminant analysisSteven Struhl|March 1, 1993
ArticleData use: Appropriate use of regression in customer satisfaction analysesDoug Grisaffe|February 1, 1993
ArticleA response to GrisaffeWilliam McLauchlan|February 1, 1993
ArticleData Use: Back to basics: remember to rotateGary Mullet|January 1, 1993
ArticleBeware of MCA mappingBetsy Goodnow|December 1, 1992