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Showing:Brand Positioning Studies

Total: 306

ArticleWhy brand innovation is a vital consumer selling pointJonathan Pirc|July 1, 2015
ArticleHow improvements in eye-tracking technology have improved the method’s deliverablesMike Bartels|July 1, 2015
Article4 ways advertisers can gain trust and connect with target audiencesBrian Fletcher|July 1, 2015
ArticleTips for effectively navigating the front end of B2B innovationKip Creel|June 1, 2015
ArticleEffective approaches for engaging LGBTQ consumers in marketing messagesCurt Fedder|May 1, 2015
ArticleA 4-pillar framework for entering an emerging marketSarah Boumphrey|April 1, 2015
ArticleEvolving toward a programmatic approach to pharmaceutical brand launch researchDan Callahan, Shirley Stoltenberg|March 1, 2015
Article10 key activities in measuring and communicating pharma product launch excellenceDavid Hanlon|March 1, 2015
ArticleBrands, prepare to engage with Generation ZFebruary 1, 2015
Article5 ways to leverage the crucial holiday shopping seasonScott Robinson|December 1, 2014
ArticleThe A-B-4Cs of winning advertisingJames Forr|December 1, 2014
ArticleHow to make an in-store connection with Hispanic shoppersScott Young|November 1, 2014
ArticleTopline Digest | November 24, 2014Quirk's Staff|November 1, 2014
ArticleWhy open-ends hold the key to customer satisfaction and loyaltyIan Cain, Eli Orkin, Jared Schrieber|November 1, 2014
Article10 tips on fostering consumer loyalty and driving satisfactionBob Macdonald|October 1, 2014