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Total: 2310

ArticleThe power of entertainmentLance Streff|March 24, 2011
ArticleCustomer satisfaction research: How soon is too soon?Steve Quirk|March 18, 2011
ArticleWhat Old Spice teaches us about brand repositioningDennis Crowley|March 1, 2011
ArticleFocus group: Should a beer bottle have breasts?Dan Quirk|February 25, 2011
ArticleFocus groups are killing Spider-Man!Joseph Rydholm|February 15, 2011
ArticleThe surveys that drove me crazyJoseph Rydholm|January 17, 2011
ArticleThe value of checking your emotions at the doorDan Quirk|January 12, 2011
ArticleUnderstanding the Latina shopperDavid Morse, Jackie Bird|January 1, 2011
ArticleThe 'why' behind the buy: Black Friday and Cyber Monday 2010Quirk's Staff|December 1, 2010
ArticleIs Kim Kardashian a market research guru?Dan Quirk|November 30, 2010
ArticleLet's get startedJoseph Rydholm|November 22, 2010
ArticleData Use: A rapid-response consumer segmentation survey approachMichael Latta|November 1, 2010
ArticleConsumers do their homework to guard against aimless holiday shopping and impulse purchasesQuirk's Staff|November 1, 2010
ArticleConsumers expanding their definition of 'buying local'Quirk's Staff|October 1, 2010
ArticleSegmentation, focus groups and in-market testing helped develop the CardLock fraud prevention productChris Slane, Mark Sandler|October 1, 2010