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Showing:Advertising Effectiveness

Total: 271

ArticleMeasure marketing and advertising effectiveness with response trackingScott Bakken|April 1, 2005
ArticleMeasuring 'lift' is changing the balanceDon Bruzzone|April 1, 2005
ArticleThe visual impact of award-winning adsChristian Scheier, Karsten Weide|April 1, 2005
ArticleA prescription for testing multi-page print ads onlineCharles Young|January 1, 2005
ArticleThe case for really good multicultural advertisingDan Murphy|April 1, 2004
ArticleAds targeting Hispanic consumers can’t rely solely on cultural nuancesDiego Bonardi|April 1, 2004
ArticleOut-of-home ads work for StarbucksDon Bruzzone, Ann Breese|April 1, 2004
ArticleCreative awards vs. copytesting: Is one a better predictor of an ad’s success?Larry Cohen, Charles Young|April 1, 2004
ArticleTrade Talk: Online ads rebounded in 2003Joseph Rydholm|April 1, 2004
ArticleWhat to look for in developing global brand advertisingCharles Young|November 1, 2003
ArticleEnergy company uses brand-to-media consonance assessments to optimize ad effectivenessRobert Passikoff, Allen Gerber|May 1, 2003
ArticleHybrid approach aids development of communication strategy for clinical trialsMike Hess, Reema Vyas|March 1, 2003
ArticleDeveloping and managing advertising for StarKist Tuna in a PouchBarry Shepard|March 1, 2003
ArticleTracking ad awareness: recognition vs. recallCharles Young|March 1, 2003
ArticleGetting more from print advertisingScott Young|March 1, 2003