Marketing Research Articles and Video

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Showing:Consumer Research

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ArticleUsing tachistoscope, semantic differential and preference tests in package design assessmentDonald Marich|October 1, 1989
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleFocus groups shape successful ad campaign for Oasis LaundriesJoseph Rydholm|July 1, 1989
ArticleAgri-marketers direct mail with syndicated studyQuirk's Staff|June 1, 1989
ArticleTrade Talk: Uncovering the soul of the Soviet consumerJoseph Rydholm|June 1, 1989
ArticleData Use: Understanding conjoint analysis in 15 minutesJoseph Curry|June 1, 1989
ArticleHilton uses research in creation of vacation promotionQuirk's Staff|June 1, 1989
ArticleTesting product namesIra Bachrach|March 1, 1989
ArticlePolaroid uses software package to enter new marketQuirk's Staff|March 1, 1989
ArticleDistill complexity: perceptual maps bring it all togetherHarris Goldstein, Peter Zandan|February 1, 1989
ArticleFrom the Publisher: Ignoring research findings can be very costlyTom Quirk|February 1, 1989
ArticleMovie theater chain refines its research methodsQuirk's Staff|January 1, 1989
ArticleCustom store auditsAl Goldsmith|January 1, 1989
ArticleData Use: Getting the most from your paired preference testingMark Moody|January 1, 1989
ArticleWomen executives earn half as much as male peersQuirk's Staff|March 1, 1987