Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Brand Identity

Total: 312

ArticleNot always child's play - getting branded characters to performBryan Urbick|May 1, 2011
ArticleIn Case You Missed It... May 2011Quirk's Staff|May 1, 2011
ArticleUsing neuroscience effectivelyGraham Page|May 1, 2011
ArticleWhat Old Spice teaches us about brand repositioningDennis Crowley|March 1, 2011
ArticleBuilding and measuring brand personality: How does your brand behave?Michael Lieberman|February 1, 2011
ArticleRethinking how we research and market to families with childrenWynne Tyree|February 1, 2011
ArticleThe cocooned consumer: How brands can inspire confidence in timid timesBryan Urbick|February 1, 2011
ArticleQuant-qual approach helps senior services organization understand how to inform and listen to a crucial market segmentEmily Goon|February 1, 2011
ArticleSetting research action standards to guide brand hierarchy decisionsKevin Waters|January 1, 2011
ArticleEye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded brandingStefanie Gehrke, Jennifer Knodler|January 1, 2011
ArticleHow to get brand equity studies off the groundJames Rohde|December 1, 2010
ArticleIn Case You Missed It... October 2010Quirk's Staff|October 1, 2010
ArticleAffective positioning: how research can help marketers understand consumer emotionsRoger Straus|October 1, 2010
ArticleConsiderations when employing a market research online communityJulie Wittes Schlack|August 1, 2010
ArticleCreating consumer-brand connections via social media - why consumers care and what worksBrant Cruz, Josh Mendelsohn|August 1, 2010