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Showing:Brand/Image Development

Total: 275

ArticleIn Case You Missed It... August 2009Quirk's Staff|August 1, 2009
ArticleA look at the buying process modelSharon Paik|June 1, 2009
ArticleTrade Talk: How the strong retailers are survivingJoseph Rydholm|April 1, 2009
ArticleA framework for understanding ad effectivenessIsabelle Albanese|April 1, 2009
ArticleHow images work to brand a quick-service restaurantCharles Young|March 1, 2009
ArticleHow marketing research can help the restaurant industry get through the recessionJoseph Rydholm, Emily Goon|March 1, 2009
ArticleWhat makes a brand great to today’s youth?Chris Hubble, Bill Russo|February 1, 2009
ArticleFeedback portals can engender customer goodwill, satisfactionVivek Bhaskaran|January 1, 2009
ArticleAnalyzing the role that car brochures play in the auto sales processCharles Young|October 1, 2008
ArticleUse research to keep customers happy and management well-informedPaul Lubin|October 1, 2008
ArticleData Use: The insidious top-box and its effects on measuring line shareBob Gertsley|August 1, 2008
ArticleThe role of the Internet in brand discoveryJean Durall, Cate Riegner, Josh Crandall|April 1, 2008
ArticleQualitatively Speaking: Involving your core usersLaura Morris|December 1, 2007
ArticleThe four types of brand memoriesCharles Young|April 1, 2007
ArticleHow StorageTek built its B2B satisfaction and loyalty research programJoan Fredericks, Hernando Gonzalez|March 1, 2007