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Showing:Brand/Image Development

Total: 275

ArticleTektronix uses research to create key customer metrics and drive marketing and sales strategiesLaura Patterson, Martyn Etherington|March 1, 2007
ArticleEnhancing awareness tracking studiesNorman Leferman|November 1, 2006
ArticleResearch examines drivers of consumer trust in pharmaceutical and other brandsAlastair Bruce, Luc Rens|June 1, 2006
ArticleUnderstanding the effectiveness of television, online and magazine advertising in cross-media campaignsWilliam Havlena|April 1, 2006
ArticleDid the product stop pushing consumers’ emotional buttons?Gerry Katz, Elizabeth Lajoie|December 1, 2005
ArticleCustomer satisfaction research gives voice to the silent majorityJared Heyman|October 1, 2005
ArticleUsing choice grids to understand your market and the forces that shape itRichard Cohn, John Leggett|October 1, 2005
ArticleIn Case You Missed It... April 2005Quirk's Staff|April 1, 2005
ArticleFood marketing to tweens and teensTed Mininni|February 1, 2005
ArticleBrand as story: A tale of two tellersReyn Kinzey|December 1, 2004
ArticleHow qualitative research can help you compete in a rapidly commoditizing worldAndy Greenfield|June 1, 2004
ArticleHow to re-brand a hospitalDavid Kay|June 1, 2004
ArticleTrade Talk: Creating, growing and defending your brandJoseph Rydholm|May 1, 2004
ArticleGetting the right answer from cost-reduction researchRobert Kushner, Randy Brooks, Aileen Beatty|May 1, 2004
ArticleGetting kids to notice your brandMartin Lindstrom|February 1, 2004