Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Brand Identity

Total: 312

ArticleThe effects of AI on streaming: Opportunities for brand growthFarid Jeeawody|April 17, 2025
ArticleHow to integrate digital innovation into your brand experienceAlex Vera|April 11, 2025
ArticleHow brands shape consumer healthAmanda Kealey|March 21, 2025
ArticleThe CX governance imperative: Why structured oversight drives brand successEric Karofsky|March 18, 2025
ArticleThe value of attending marketing research industry eventsMarlen Ramirez|March 12, 2025
ArticleHow strong relationships drive B2B successKatie Bender|March 1, 2025
ArticleWhy periodic brand evaluation is crucial for financial institution growthKimberly Clay|March 1, 2025
ArticleBringing value: Ferrara’s insight and analytics team becomes invaluableMaddie Swenson|January 8, 2025
ArticleTips from an intelligence professional on avoiding strategic surprisesBrent Pearson|January 1, 2025
ArticleSmart strategies for second-place brandsJohn Hoeppner|January 1, 2025
ArticleWhen to conduct qualitative marketing researchPete Denman|November 18, 2024
ArticleProtobrand’s Brand Trackers: Powered by AI + Behavioral ScienceProtobrand Staff|November 1, 2024
ArticleThe journey to authentic allyship between people and brandsSarah Garnica|July 23, 2024
ArticleHow to maximize the benefits and avoid the pitfalls of corporate advocacyJeremy Cochran, Eric Scheer|May 1, 2024
ArticleQuick Take: Exploring brand extensions: Balancing risk and reward with marketing researchTracy Tuten|May 1, 2024