Marketing Research Articles and Video

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Showing:Brand/Image Development

Total: 275

ArticleTips for identifying market saturation and staying ahead of the curveAustin Guanzon|May 28, 2024
ArticleCreating a competitive advantage: The benefits of attitude and usage studiesKerry Juhl|May 28, 2024
ArticleQuick Take: Exploring brand extensions: Balancing risk and reward with marketing researchTracy Tuten|May 1, 2024
ArticleMethods for determining your B2B brand’s valueKen Donaven|May 1, 2024
ArticleGenerative AI is here to stay: Where advertisers are spending their moneyNicole Perrin|March 5, 2024
ArticleUX ResearchOps: Five ways to boost research effortsPaul Hagen|February 6, 2024
ArticleCreating Award-Winning DesignsMatthew Salem|October 16, 2023
ArticleFramework aims to help brands connect with consumers’ evolving needsJeremy Cochran|September 1, 2023
Article10 minutes with Lubov Ruchinskaya, Colgate PalmoliveEmily C. Koenig|August 14, 2023
ArticlePropel’s rebrand through foundational insightsMaddie Swenson|July 10, 2023
ArticleFive key steps to measure brand performanceMark Bagnall|May 8, 2023
ArticleThe measure of brand strategyJerry Thomas|May 1, 2023
ArticleWork and play: Roller derby and LGBTQ+ advocacy in marketing researchNancy Cox|March 27, 2023
ArticleThe Why Behind the Buy – How to Understand Implicit AssociationsAlex Hall|March 13, 2023
ArticleHow Northwest Bank used marketing research to develop a new brand campaignErinn Steffen, Katie Bender|February 27, 2023