Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Customer Satisfaction Studies

Total: 428

ArticleOptimizing qualitative research: How situational factors affect consumer behaviorBen Elliott, Amy Spencer|October 8, 2024
ArticleMaking contact: Developing behavior analysis strategy to forge connectionAustin Guanzon|October 8, 2024
ArticleData Use: Introducing two new scales for more comprehensive CX measurementMichael Garver|September 1, 2024
ArticleThe Q Report: Researchers hope AI will boost listening-tool effectivenessMarlen Ramirez|July 1, 2024
ArticleQuick Take: Just measuring customer satisfaction isn’t enoughDoug Berdie|July 1, 2024
Article10 steps to enhance your customer experience strategyMehul Nagrani|June 11, 2024
ArticleStrategies and tips to improve B2B customer retentionSara Melefsky|May 22, 2024
ArticleThe challenges and benefits of AI-powered customer serviceAngel Vossough|May 15, 2024
ArticleWant to Know What Your Customers Really Think? Simplify Your Satisfaction Survey!Rick Kieser|May 14, 2024
ArticleHow an aging population affects grocery retailers and CPG companiesKatarina Weil|January 10, 2024
ArticleTrade Talk: Area man recounts CX nightmareJoseph Rydholm|January 1, 2024
ArticleVoice of the customer: Five tips for an effective VOC programMarlen Ramirez|December 19, 2023
ArticleUtilizing user personas to improve customer experienceCharles Adom|December 11, 2023
ArticleKitchenAid Reveals “End-To-End” Global Consumer JourneyKelly Vrachimis|November 27, 2023
ArticleUnhappy customers are more costly in a tight economy, but data analytics can helpMiika Mäkitalo|September 18, 2023