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Total: 166

ArticleOvercoming the Biggest Threats to Market Research: Bad Data and Bad ActorsJonathan Ephraim|March 13, 2023
Sponsored VideoConfirmit Webinar: Research and the Elusive Generation ZHolly Carter|January 18, 2023
ArticleHow audience characteristics impact data quality in marketing researchPatrick Stokes|January 9, 2023
Sponsored VideoAspen Finn Webinar: Grabbing and keeping the attention of Gen ZNancie Carollo, Lisa Morales Freed|September 6, 2022
ArticleUnderstanding demographic questions through implicit testingSara Yang|June 10, 2022
ArticleHow to ask race and ethnicity questions in a more inclusive wayFrankie Lipinski, Lilah Raynor, Sara Yang|May 31, 2022
ArticleStrategists deserve better research technologyMario X. Carrasco|March 16, 2021
ArticleUsing cognitive demographics to reframe how we think of and categorize peopleSusan Fader|March 1, 2021
ArticleHow to reduce bias in research design with cognitive testingEmily Geisen|October 19, 2020
ArticleAre you limiting the value of quantitative research?Kevin Gray, Koen Pauwels|September 25, 2017
ArticleStrategies for marketing to cosmopolitan consumersMelvin Prince|February 1, 2016
ArticleExploring the modern family using video-powered quant+qual techniquesSteve August|October 1, 2015
ArticleAn inside-out approach to messaging, targeting and segmentationSourabh Sharma, Smita Srivastava|August 1, 2015
ArticleWith fieldwork in China, prepare for a range of possibilitiesSteve Hansen|April 1, 2015
ArticleA 4-pillar framework for entering an emerging marketSarah Boumphrey|April 1, 2015