ArticleHow CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metricsSteve Hawter, Mae Nutley, John Cindric|March 1, 2010
ArticleDetecting and eliminating racial profiling and unfair sales practices in consumer lendingPaul Lubin|January 1, 2010
ArticleEvolving customer satisfaction through brand authenticityJeff Hall, David Robbins, Kerry Colligan|October 1, 2009
ArticleMystery shopping program guides improvement of customer communication for business-to-business firmMarianne Hynd|March 1, 2009
ArticleHow marketing research can help the restaurant industry get through the recessionJoseph Rydholm, Emily Goon|March 1, 2009
ArticleUsing market research for business and public policy decisions in consumer lendingPaul Lubin|July 1, 2008
ArticleThe best mystery shopping programs have both operational and strategic valueMichael Britten|January 1, 2008
ArticleMystery shopping program helps Walgreens promote strong customer service accross its vast network of storesRachael Narsh|January 1, 2007
ArticleHow mystery shopping programs can boost your brand and your bottom lineDavid Rich|January 1, 2006
ArticleMethodological considerations in the design and execution of mystery shopping programsD. Brandt|January 1, 2006
