ArticleHow Gens X and Y relate to the brands in their livesJo-Ann Osipow, Kathy Sheehan|February 1, 2014
ArticleThink you know segmentation? Think again! A close look at 4 core analysesKevin Gray|December 1, 2013
ArticleSponsored Content: A 4-dimensional view of the digitally-engaged consumerMaria Domoslawska, Heather Dougherty|November 1, 2013
ArticleBy the Numbers: Theory of marketing research panel adaptation or survival of the fittest?Kristin Cavallaro|January 1, 2013
ArticleThe war against unengaged online respondentsSteven Gittelman, Elaine Trimarchi|December 1, 2012
ArticleData Use: Combining attitudinal data and behavioral data for meaningful analysisAbigail Lefkowitz|October 1, 2012