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Showing:Advertising Effectiveness

Total: 271

ArticleWaning brand awareness in COVID AmericaJerry Thomas|January 1, 2021
ArticleThe future of TikTokGunnar Gregory|October 22, 2020
ArticleTikTok, Instagram, Snapchat and ad dollarsCatherine Gutierrez|October 15, 2020
ArticleAdvertising in the time of coronavirusCharles Young, Richard Bilbee, Emily Higgins, Russ Turpin|October 1, 2020
ArticleAdvertising in a COVID-19 landscapeChris Hubble|September 1, 2020
ArticleHow brand empathy can rebuild consumer confidenceKatie Buckley|July 20, 2020
ArticleUsing in-store behavior analytics to bridge the gap between surveys and salesRajeev Sharma|July 1, 2020
ArticleIn a crisis, marketers must shift focus to brand purposeFiona Blades|March 27, 2020
Article3 research tips for brands facing a challenging economyTroy Harrington|March 26, 2020
ArticleHow sticky advertising aids brand-buildingCharles Young|March 1, 2020
ArticleUsing research for advertising claims substantiationJerry Thomas|March 1, 2020
ArticleSuper Bowl ads embrace purpose-driven marketingShahla Hebets|February 4, 2020
ArticleA balanced approach to addressable TV advertisingArtie Bulgrin|November 25, 2019
ArticleAd testing: Real vs. simulated social media feedsMarija Smudja|September 23, 2019
ArticleStudy looks at future of marketing on InstagramEmily C. Koenig|July 22, 2019