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Showing:Advertising Impression Studies

Total: 108

ArticleA case study using the Heineken “Weasel” commercialSandeep Patnaik, Scott Purvis|March 1, 2011
ArticleFor Super Bowl ad faves, location isn't everythingQuirk's Staff|February 1, 2011
ArticleQuant-qual approach helps senior services organization understand how to inform and listen to a crucial market segmentEmily Goon|February 1, 2011
ArticleEye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded brandingStefanie Gehrke, Jennifer Knodler|January 1, 2011
ArticleIn Case You Missed It... June 2010Quirk's Staff|June 1, 2010
ArticleWhat Casablanca can teach us about conducting more effective ad researchCharles Young, Amy Shea|April 1, 2010
ArticleIs a longitudinal approach the secret to measuring an ad's ROI?Quirk's Staff|April 1, 2010
ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010
ArticleHealth-conscious consumers trust Subway's five-dollar foot-longQuirk's Staff|February 1, 2010
ArticleHow online observational techniques help qualitative researchers keep pace with the speed of consumersMatt Schroder|February 1, 2010
ArticleAre car and beer ads lost amidst network promotion during the Super Bowl?Quirk's Staff|January 1, 2010
ArticleIn Case You Missed It... December 2009Quirk's Staff|December 1, 2009
ArticleIn Case You Missed It... November 2009Quirk's Staff|November 1, 2009
ArticleAd research: Get 'em when they're tired?Quirk's Staff|November 1, 2009
ArticleResearchers chart the road ahead for the auto industryEmily Goon|October 1, 2009