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Showing:Advertising Tracking

Total: 85

ArticleAn analysis of multichannel marketing campaign performanceMolly Elmore|July 1, 2011
ArticleAdvertising effectiveness: what it is, what it isn’t and can it be reflected by one number?Adam Cook|March 1, 2011
ArticleWhat Casablanca can teach us about conducting more effective ad researchCharles Young, Amy Shea|April 1, 2010
ArticleIs a longitudinal approach the secret to measuring an ad's ROI?Quirk's Staff|April 1, 2010
ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010
ArticleHow online observational techniques help qualitative researchers keep pace with the speed of consumersMatt Schroder|February 1, 2010
ArticleAre car and beer ads lost amidst network promotion during the Super Bowl?Quirk's Staff|January 1, 2010
ArticleIn Case You Missed It... December 2009Quirk's Staff|December 1, 2009
ArticleIn Case You Missed It... November 2009Quirk's Staff|November 1, 2009
ArticleAd research: Get 'em when they're tired?Quirk's Staff|November 1, 2009
ArticleResearchers chart the road ahead for the auto industryEmily Goon|October 1, 2009
ArticleIn Case You Missed It... October 2009Quirk's Staff|October 1, 2009
ArticleWhat can measuring brain waves tell us about an ad’s effectiveness?Charles Young, Stephen Sands|August 1, 2009
ArticleIn Case You Missed It... August 2009Quirk's Staff|August 1, 2009
ArticleMobile research - the fifth methodology?Tim Snaith|August 1, 2009