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Showing:Package Development Research

Total: 73

ArticleLinking eye-tracking, emotional measurement and packaging researchScott Young|January 1, 2015
ArticleComparing eye-tracking to 2 cheaper challengersJonathan Asher|March 1, 2014
ArticleIntelligent design: Packaging food with purposeLen Pollack|August 1, 2013
ArticleQualitatively Speaking: Seven things you don’t know about usability testingKay Corry Aubrey|March 1, 2013
ArticleCreative ethnography helps small nutrition-bar start-up find its pathJacob Jasperson, Remington Tonar|February 1, 2013
ArticlePackage-to-product fit assessments that improve brand alignmentKevin Waters|January 1, 2013
ArticleAn online community keeps beverage firm Cafédirect close to its customersRichard Young|January 1, 2013
ArticleIncorporating qualitative into package design researchJerry Thomas|January 1, 2012
ArticleHow research helped develop the USPS’s Sample Showcase programEmily Goon|December 1, 2011
ArticleTaking a qual-quant approach to design researchBarbara Rugen|June 1, 2011
ArticleNot always child's play - getting branded characters to performBryan Urbick|May 1, 2011
ArticleA process for improving packaging research ROIScott Young|January 1, 2011
ArticleThe basics of successful rebranding researchMichaela Mora|March 1, 2010
ArticleUsing creative packaging to encourage kid-brand engagementTed Mininni|February 1, 2010
ArticleInsights and implications for packaging researchScott Young|January 1, 2010