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Showing:Brand Equity

Total: 97

ArticleYour product's packaging must close the saleCharles Young|January 1, 2009
ArticleFeedback portals can engender customer goodwill, satisfactionVivek Bhaskaran|January 1, 2009
ArticleConcept development, Survivor-styleMartha Guidry|August 1, 2008
ArticleData Use: The insidious top-box and its effects on measuring line shareBob Gertsley|August 1, 2008
ArticleData Use: An indexing approach to brand equityWilliam Bailey|June 1, 2008
ArticleQualitatively Speaking: Involving your core usersLaura Morris|December 1, 2007
ArticleThe four types of brand memoriesCharles Young|April 1, 2007
ArticleA how-to guide to using online specialty panelsMitch Eggers|February 1, 2007
ArticleEnhancing awareness tracking studiesNorman Leferman|November 1, 2006
ArticleResearch examines drivers of consumer trust in pharmaceutical and other brandsAlastair Bruce, Luc Rens|June 1, 2006
ArticleUnlocking the ties that bindCamille Nicita, Paul Curran, Bill Thomas|March 1, 2006
ArticleLoosening the wheels of innovationCara Woodland, Lauren Bierbaum|March 1, 2006
ArticleThe reality of Baby Boomer brand loyaltyHeather Stern|February 1, 2006
ArticleDid the product stop pushing consumers’ emotional buttons?Gerry Katz, Elizabeth Lajoie|December 1, 2005
ArticleFood marketing to tweens and teensTed Mininni|February 1, 2005